Refreshed Brands

Sometimes starting from scratch with a whole new visual identity isn’t necessary. I’ve worked with many clients who have a logo that has worked for their business up to a point, but it needs some tweaking or a refresh to make it more functional and suitable. Some of these projects have involved a more significant redesign than others, but in all instances they have resulted in a brand identity that works harder for the business it represents, is more atheistically pleasing and is more useful. Additionally, instead of relying on just one logo and trying to shoe-horn it into different environments, these businesses now have a suite of logo assets to use in different spaces.

Here you can see some examples of brands that I’ve refreshed, redrawn or redesigned.