Packaging design

Graphic design for packaging and labels is a unique challenge, where you can’t afford to compromise on function or style. Your packaging has to communicate your brand in a matter of seconds as well as fulfilling the crucial, practical purpose of protecting the goods. I specialise in food packaging design (but I also know my way around many other types!). I know how to make your product look its very best on the shelf, with pretty, practical packaging that your customers can instantly recognise, reach for, and remember.

I’m happy to advise about the best and most cost-effective solutions for small-scale production and put you in touch with printing and packaging suppliers who will deliver the 3D reality. I can also advise you on what to consider when choosing the type of packaging for your unique product.

→ Browse packaging portfolio

Here’s how it works

THE TALKING BIT

We’ll get together, via video or in person and discuss your brand and your audience. We’ll also discuss the practical issues related to packaging design in order to make sure that the solution is cost effective, suitable for your product and efficient to produce.
THE CREATIVE BIT

I go away and get to work on designing your packaging. It starts with research before the creation of initial design concepts. I’ll also introduce myself to your printer to make sure I’m all over an technical production information that’s particular to your product and its packaging.
THE EXCITING BIT

You’ll receive a concept presentation which includes designs and mockups (so you can imagine the 3D reality of your packaging). Ideally you’ll have supplied all wording for your packaging so you can see everything in context, eg ingredients and nutritional infromation etc for food products.
THE COLLABORATIVE BIT

You choose the concept you love and now we work together and share ideas to make sure the design is exactly right for your packaging. This is followed up by a rigorous proofing and sign off procedure before I prepare the final artwork for print.