Brand design for for consultancy
Think Bespoke is a strategic LinkedIn consultancy that specialises in LinkedIn training. The business was seven years old, and it was time for a brand audit and rebrand.
The Story
We started with a brand audit, which is an adaptation of a brand strategy session. The process is all about understanding a business’ brand personality as well as their audience, and it includes analysis of the former brand design and deciding which elements are important to keep and which elements need to be set free.
Think Bespoke’s ‘new’ brand design is now five years old. It’s clear and elegant and still retains some of the history of the original brand design (with the colour scheme and the tree). The former logo included a tree illustration and a new tree is incorporated into the logo design and grows from the ‘i’ of think. The design is flexible, and the tree element can work as a watermark or stand alone icon.
Services Provided
Brand strategy and design
Logo design - full logo suite
Social media templates for various platforms
Print design – business cards and large format signage
“Thanks Clare, I've really valued how you've approached the brand refresh with me. Your honesty and tenacity is exactly what I needed to help make this happen! I can not wait to roll the rest of the branding out over the coming weeks.”
Karen Hollenbach, Think Bespoke
thinkbespoke.com.au
