Brand design for a social media strategist

Sam Says is a social media consultancy headed up by Sam McFarlane, who I have worked with on two rebrands now, as she moved from virtual assistant to social media strategist.

The Story

The initial problem was a common one: the brand needed to be elevated from a home-made graphic to a unique visual identity. I worked on the first rebrand with Sam in 2014. By 2020 the business had evolved, and the brand needed to be upgraded to match.

The latest development of the Sam Says brand is a refined and sophisticated visual identity with sleek hand drawn monogram and contemporary colour palette.

Services Provided

  • Brand strategy and design

  • Full suite of logos including monograms and supplementary colour options

  • Extended style guide

  • PowerPoint presentation template design

  • Social media template design

  • Seasonal graphics eg Christmas cards

  • Creative collaboration with Webby Web Design

“I highly recommend Clare Blackstock of Blade Creative for all your graphic design needs. Clare has helped me for many years and her work is always creative, thoughtful and on brand.”

 Sam McFarlane, Sam Says, via Google reviews
samsays.com.au

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