Brand design for a planning consultant
ESA2 stands for Environment, Strategy, Assessment, Approvals. They provide strategic advice to help clients get approvals through government for major industrial projects.
The Story
ESA2 was a new consultancy business, and founder Natasha was keen to start with a professional brand that exuded gravitas and confidence.
Simplicity was key, and the environmental focus of the business needed to be emphasised. I had the added challenge of working with very few letters/characters for a brand name.
The final logo consists of a monogram which is clean and minimalist. The centre horizontal or the letter E, for environment, cuts through the other letters that represent the business. The design emphasises environmental consideration— a key focus of the business. The logo works with and without a tagline.
Services Provided
Brand strategy and design
Print design – business cards
Digital design – zoom background
Seasonal design – branded Christmas card graphics
Email signature banner design
“Clare's service was fantastic. She was organised, professional and really easy to communicate with during our consultations, AND she nailed the brand. I had a great experience with Clare and recommend engaging her!”
Natasha Reifschneider, via Google reviews
esa2.com.au
